Privacy policy

Vivaverve (“we”, “us”, or “our”) is committed to protecting the personal data and privacy of all individuals who visit our website, use our store, or engage with our services (collectively, the “Services”). We operate this website and store powered by Shopify, and this Privacy Policy outlines how your personal information is collected, used, stored, and disclosed—strictly and lawfully.

By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please do not use the Services.

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1. Data Minimization and Purpose Limitation

We collect only the data strictly necessary to provide the Services and fulfill legal obligations. We do not collect or retain excessive or unnecessary data.

2. Types of Personal Data Collected

We may collect the following categories of personal data only where lawful and required:

• Identity Information: Full name, address, contact number, email address.

• Payment Details: Processed securely by third-party payment processors. We do not store full credit/debit card details.

• Account Data: Login credentials, preferences, wishlist.

• Transactional Records: Purchase history, returns, and support interactions.

• Device and Usage Data: IP address, browser type, operating system, device type, and interactions with the Services.

• User Communications: Content of messages you send to our customer support.

We do not knowingly collect sensitive personal information (e.g., health data, biometric identifiers, political opinions) and strictly prohibit users from submitting such data.

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3. How We Collect Information

We collect personal data:

• Directly from you: When you sign up, make a purchase, or interact with customer service.

• Automatically: Using cookies or similar technologies (with consent where required).

• From third parties: Including Shopify, payment processors, and logistics providers under data processing agreements.

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4. Legal Basis for Processing

Where applicable, we process your data based on one or more of the following legal grounds:

• Your explicit consent

• Contractual necessity

• Legal obligations

• Legitimate interests, only where not overridden by your rights and freedoms

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5. Use of Personal Information

We use your information only for:

• Providing and maintaining the Services

• Processing transactions and fulfilling orders

• Enhancing user experience (only with consent for personalization)

• Responding to support queries

• Detecting and preventing fraud and abuse

• Compliance with legal obligations

We do not use your data for automated decision-making or profiling without your explicit opt-in consent.

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6. Marketing and Advertising

We engage in consent-based marketing only. No marketing emails, SMS, or targeted advertising will be sent unless you have explicitly opted in. You may withdraw consent at any time via our [unsubscribe] link or by contacting us.

We do not sell or share your personal data with third parties for cross-contextual behavioral advertising.

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7. Data Sharing and Disclosure

We disclose personal data only as necessary to:

• Service Providers: Bound by strict contractual confidentiality (e.g., Shopify, shipping partners, payment gateways)

• Legal Authorities: When required by law or valid legal process

• Business Transfers: Only in the case of a merger, sale, or asset transfer, and under strict confidentiality terms

We do not allow third parties to use your data for their own purposes.

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8. Children’s Privacy

The Services are not directed to, and we do not knowingly collect personal data from, children under the age of 16. If we become aware that a child has provided personal data without verified parental consent, we will delete it immediately.

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9. Data Security

We implement industry-standard encryption and access controls to protect your data:

• End-to-end encrypted transmission (HTTPS)

• Role-based access to data

• Regular vulnerability assessments

Despite these efforts, no security system is impenetrable. We advise users to use strong, unique passwords and safeguard their credentials.

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10. Data Retention

We retain personal data only as long as strictly necessary, or as required by law, for:

• Contract fulfillment

• Legal compliance

• Dispute resolution

• Service improvement (with anonymization where possible)

Inactive accounts and associated data are automatically deleted or anonymized after 24 months of inactivity unless otherwise required.

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11. International Data Transfers

Your data may be transferred and processed outside your jurisdiction. Where such transfers occur, we use legally recognized safeguards, including Standard Contractual Clauses (SCCs), adequacy decisions, or equivalent frameworks.

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12. Your Rights

Depending on your jurisdiction, you may exercise the following rights:

• Right to Access

• Right to Rectify

• Right to Erasure (“Right to be Forgotten”)

• Right to Restrict Processing

• Right to Data Portability

• Right to Object to Processing

• Right to Withdraw Consent

• Right to Lodge a Complaint

To exercise your rights, contact us at the details below. We verify all requests to protect your identity and respond within legally mandated timeframes.

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13. Cookies and Tracking

We use essential cookies by default. Non-essential cookies (analytics, personalization, ads) are used only with your explicit consent. You can manage cookie preferences at any time via our [Cookie Settings] link.

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14. Third-Party Links

We are not responsible for the privacy practices of external websites. Please review third-party privacy policies before submitting any information to them.

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15. Changes to this Policy

We may update this Privacy Policy as needed. Significant changes will be communicated through prominent notices. Continued use of the Services after changes implies your consent to the revised policy.

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16. Contact Information

For inquiries, data requests, or complaints:

Email: vivaverve.opc@gmail.com

Address: Sipahi Thakur, Ward No. 17, Kannauj, Uttar Pradesh, 209725, India

You may also contact Shopify directly via https://privacy.shopify.com/en for issues related to data processed through their platform.